Gov. Cuomo announces $60 million to promote tourism throughout New York state
At the conclusion of the New York State Tourism summit yesterday Governor Andrew M. Cuomo announced the launch of what has been called the states largest tourism campaign in decades, with a commitment of $60 million to the grow the industry, create jobs, and attract more visitors to the state.
New York State has some of the most beautiful tourist attractions in the world, Gov. Cuomo said in a news release. I want the world to know about these assets, too, and am committed to making the state a must see global destination and creating new jobs and investments in New York.
The campaign includes a new I Love NY marketing campaign with Port Authority and the Metropolitan Transit Authority to promote upstate New York tourism destinations.
It also includes plans for new Welcome Centers at border and interstate crossings that will serve as hubs of information about the states tourism assets and attractions and new signs showcasing local attractions placed strategically at border and interstate crossings
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