PA grocery chain Giant spotlights local products with 'PA Preferred'
The Carlisle, Pa.-based supermarket chain has launched “PA Preferred” shelf tags at its 156 stores in Pennsylvania to make it easier for customers shopping the aisles to find products grown or produced in the state.
More than 900 items — including meat, poultry, dairy, snacks, condiments, sauces, craft beer and wine, and pet food — are now identified by shelf tags bearing the PA Preferred logo.
Overall, production agriculture and agribusiness contribute $135.7 billion each year to Pennsylvania’s economy, Giant reported. The state has 59,000 farm families overseeing more than 7.7 million acres of farmland. Production agriculture generates $7.5 billion in cash receipts annually in Pennsylvania and raises revenue and supplies jobs via support services such as food processing, marketing, transportation and farm equipment.
“While Giant has served as a community cornerstone for decades, they’ve done a remarkable job of keeping their finger on the pulse of consumer trends, as evidenced by this new program,” Redding said. “It’s a win-win for consumers and the agriculture industry alike and will help shoppers better connect their food to the farm, helping to strengthen the relationship Pennsylvanians have with local producers.”
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