Trial to begin over Buc-ee's claim of trademark infringement

[TexasTowelie]

HOUSTON (AP) — A popular Texas travel center will argue in federal court that a competitor's cartoon logo of an alligator licking its lips is too similar to the company's signature logo illustration of a beaver wearing a baseball cap.

Buc-ee's trademark spat with San Antonio's Choke Canyon has been ongoing for months and testimony is scheduled to begin this week in Houston as to whether Choke Canyon infringed on an established trademark.

Buc-ee's is a popular stop for travelers in need of gas, food or shelf upon shelf of Texas tchotchkes. Choke Canyon is a rest-stop chain that specializes in barbecue.

Both animals are positioned in the same way, with each logo have a shade of yellow as a background.

Read more: https://tylerpaper.com/news/business/trial-to-begin-over-buc-ee-s-claim-of-trademark/article_cb7143c4-585a-11e8-aef4-93bb34c15ffe.html



I don't see how anyone would confuse the two businesses.

[TexasProgresive]

1. If I were on that jury Buc-ees would loose big time.

[Hangingon]

2. Went thru Wharton last week on 59.

Made the obligatory stop at Buc-ees mostly for the clean restrooms. All the while, I was missing Hintz’s out on the highway. I know they have a place in town, but I miss the old store and their pies. Any chance they will rebuild?

[TexasTowelie]

3. I don't think so.

The barbecue place is on Business 59 about two blocks north of the last red light in town (between the CVS and the tee pee hotel).

They also opened a Hinze's Country Kitchen on the south end of town that serves hamburgers and other fried foods. The food is pretty good, but it is closed on Monday and only open 11-3 on Sunday. They also have the desert pies and it's only about 100 yards away to Louie's Liquor #2.

[Hangingon]

4. Thanks. We go to Houston frequently.