Seahawks fans packed downtown, and brought their wallets, for Super Bowl parade
Seattle Seahawks fans packed an economic punch in February.
According to analytics platform Datafy, the Super Bowl parade on Feb. 11 generated up to $16.6 million in economic impact. Downtown Seattle Association shared the number as part of its March Revitalization Dashboard, a monthly report that tracks downtown's recovery post-Covid.
A DSA spokesperson added that, according to information from the foot traffic intelligence platform Placer.ai, there were almost 600,000 people downtown that day. That data doesn't include international visitors or people without smartphones.
"The power of people coming together in the heart of the city is impressive, and it should be a taste of what’s to come when we welcome people from all over the world in a couple of months,” Chris Copacino, DSA's vice president of communications and marketing, said in an emailed statement to the Business Journal. Seattle will host six matches for the FIFA World Cup in June and July.
https://www.bizjournals.com/seattle/news/2026/04/15/seahawks-nfl-super-bowl-parade-downtown-datafy.html