Telegraph fined £30,000 over email urging readers to vote Tory

[Denzil_DC]

The Telegraph has been fined £30,000 for sending hundreds of thousands of emails on the day of the general election urging readers to vote Conservative.

... data protection watchdog the Information Commissioner’s Office found the newspaper’s parent company, Telegraph Media Group, broke direct marketing rules.

The watchdog said subscribers might have signed up to receive a daily email, but promoting the Tory election campaign “crossed a line”.

“People may well perceive the paper’s editorial content to have a political bias, but when the Telegraph emailed people directly calling them to vote for a political party they crossed a line,” said Steve Eckersley, head of enforcement at the ICO.

http://www.theguardian.com/media/2015/dec/21/telegraph-fined-email-conservatives

ICO ruling here: https://ico.org.uk/media/action-weve-taken/mpns/1560367/telegraph-monetary-penalty-notice.pdf

[iandhr]

1. Who reads the papers?

https://m.

Thought of this when I read the story

[LeftishBrit]

2. Most Torygraph readers do anyway, no doubt; still this definitely crosses the line!