Chile’s Shocking DIY Abortion Ad Campaign
05.07.1511:33 PM ET
Chile’s Shocking DIY Abortion Ad Campaign
Nina Strochlic
A viral satirical campaign—which shows women going to awful measures to ‘accidentally’ lose a pregnancy—is critiquing the country’s strict anti-abortion laws.
“It’s important that you find a long and steep set of stairs,” a young brunette woman says in Spanish to a hand-held camera. She walks up steps of an anonymous building. “Make sure there’s no security cameras, so no one can see you.”
She continues walking.
“You must be alone. Only one person should know your whereabouts, in case you end up unconscious.”
She stops when she reaches a high point.
“Don’t look down because you could back out,” she says, holding the camera up to take a look at the flight of steps behind her.
“Close your eyes.”
“Breathe out.”
“And let yourself fall.”
She tumbles backward down the stairs, her purple flowered dress smothering the camera lens.
The amateur quality of the video—like so many YouTube tutorials—leaves the viewer breathless, queasy, and entirely forgetful that it’s part of a dramatic advertising campaign currently taking Chile by storm.
In the three tutorial videos, a curly-haired woman throws herself in front of traffic. A bubbly blonde saws off the heel of her stilettos and trips on a fire hydrant. The woman in the purple dress falls down a flight of stairs. All in the hope of ending their pregnancies in the only way legally available in Chile.
“In Chile an accidental abortion is the only kind of abortion that is not considered a crime,” the video displays in bold type. The satirical videos are part of a campaign launched last month called Abortion Tutorials. It was conceived for the Miles Organization, a reproductive rights NGO, by advertising agency Grey Chile. The groups are hoping the Chilean government will be shamed into reforming what is currently the strictest abortion law in the world.
Chile, along with six other countries, bans women from getting in abortion under any circumstances, and doing so illegally is punishable by five years in prison.
More:
http://www.thedailybeast.com/articles/2015/05/07/chile-s-shocking-diy-abortion-ad-campaign.html
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This really is unspeakable! 
