Meat company denies backing advertisements against Brazilian activist
Source: The Guardian
Meat company denies backing advertisements against Brazilian activist
Bruce Douglas
Sunday 10 April 2016 14.28 BST
JBS, the worlds largest meat-processing company, has denied organising a Google advertising campaign to attack Brazils most prominent anti-slave labour campaigner.
Leonardo Sakamoto, the president of the NGO Repórter Brasil, has repeatedly been the target of physical and legal threats over his journalism and activism in support of workers rights.
In 2015, search results for his name and his blog were listed under an advertisement stating: Leonardo Sakamoto Lies.
An article published in Fridays O Folha de São Paulo claims that JBS, and a digital marketing agency called 4Buzz, were behind the campaign.
A lawyer representing Sakamoto filed a request to a civil court in São Paulo for Google to release information about who ordered the advert. Google cited JBSs name, address and phone number in its response to the court order, as well as a number of IP addresses. But it declined to state who paid for the advert, citing client confidentiality.
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Read more:
http://www.theguardian.com/world/2016/apr/10/meat-company-jbs-denies-ad-campaign-against-brazil-activist-leonardo-sakamoto