Bacardis battle to feature on 60 Minutes
Bacardi’s battle to feature on 60 Minutes
Raymond Hainey
Published Dec 30, 2016 at 8:00 am (Updated Dec 29, 2016 at 9:12 pm)
A decades-long rum war between the Communist Cuban government and Bermudian-based drinks giant Bacardi is to feature on a top US TV news show.
CBS current affairs flagship 60 Minutes will on Sunday examine the fight for control of the Havana Club brand name — which has been running since Fidel Castro seized power in Cuba in 1959 — in a segment called “The Rum War”.
The show’s Sharyn Alfonsi visited Cuba to examine the roots of the row, which is still the subject of long-running legal battles in the US.
In a trailer for the segment, Ms Alfonsi said: “It’s complicated — you need to pull up a seat and make yourself comfortable to try and figure it out.”
More:
http://www.royalgazette.com/international-business/article/20161230/bacardis-battle-to-feature-on-60-minutes
= new reply since forum marked as read
