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Brazil Plans International PR Campaign to Avoid Investment Flight
The campaign hopes to counter Brazil's negative image internationally
Jul.9.2020 1:40PM
Gustavo Uribe
Ricardo Della Coletta
BRASÍLIA
In an attempt to improve Brazil's image, president Jair Bolsonaro is contracting international public relations firms to launch a communications campaign in international media outlets.
The country wants to prevent international investors from fleeing as Amazon fires increase in the country.
In June, the first month in the dry period, there was an 18 percent increase in the number of fires compared to the same period last year.
Brazil’s Agência Brasileira de Promoção de Exportações e Investimentos will coordinate the campaign with an objective to minimize the financial damage caused by Brazil’s worsening image in light of the Amazon’s deforestation.
More:
https://www1.folha.uol.com.br/internacional/en/scienceandhealth/2020/07/brazil-plans-international-pr-campaign-to-avoid-investment-flight.shtml
