Nayib Bukele's "Soft Power" Uses YouTubers
Published: - Jun 19, 2021
The Salvadoran President Has Used A Large Number Of International Influencers to Improve His Image.
Since his rise as Central American president, the politician has enjoyed great popularity among his voters, but many other people in Latin America have also expressed their support. Photo: Luisito Comunica
LatinAmerican Post | Santiago Goméz Hernández
The American internationalist Joseph Nye explained that there are two ways in which one country can exercise power over another. One is through military or economic force, considered as hard power. The other is through cultural closeness or empathy and making the other country want and assume that change as its own. The latter is called soft power.
That is what Nayib Bukele, the Millennial president of El Salvador, is achieving. Since his rise as Central American president, the politician has enjoyed great popularity among his voters, but several Latin Americans have also expressed their support for him. These include several social media celebrities with millions of young followers.
For example, Luisito Comunica (with more than 36 million subscribers on his main YouTube channel ) and Berth-Oh (with almost 10 million subscribers), two Mexican YouTubers with millions of followers interviewed Bukele for their podcast "En Cortinas". A program with more than 6 million views. This guarantees the Salvadoran president 2 things: international reach and a condescending interviewer.
Bukele also has a good relationship with Spanish influencers such as Auronplay. The Catalan, with more than 24 million followers on YouTube and one of the biggest stars of the Twitch platform, has also supported the Salvadoran president.
More:
https://www.latinamericanpost.com/37356-nayib-bukeles-soft-power-uses-youtubers
