Study: Cable Cutting To Continue, Especially As Millennials Age

[unhappycamper]

https://www.techdirt.com/articles/20140912/06050628501/study-cable-cutting-to-continue-especially-as-millennials-age.shtml

Study: Cable Cutting To Continue, Especially As Millennials Age
from the streaming-away dept
Predictions
by Timothy Geigner
Fri, Sep 12th 2014 6:07pm

In all of the discussions about cord-cutting, it seems like many times we get lost in the weeds of specific details on certain angles or certain perceptions. Occasionally lost in all of this is the simple fact that the public ditching their cable TV subscriptions is happening and the pace at which it's happening is rising. The general curve has almost universally been up and, while the entertainment industry may want to talk about the peripherals, eventually they're going to have to get on board the reality train.

A recent study drives the point home yet again, finding that the pace of cord-cutting, particularly among younger demographics, is ramping up even higher.

The findings of a Media Consumption Survey were presented on Thursday at the Goldman Sachs 23rd Annual Communacopia Conference in New York by Mike Vorhaus at Frank N. Magid Associates. The survey was taken in early June. Among the wider population of those surveyed, those saying they intend to cut the cord was 2.9 percent, which might not sound like a lot, but would represent millions of customers and is more than the 2.2 percent in 2012 who said they would soon cancel pay TV.

A half-a-point jump over two years may not seem like a huge deal, but it really should be a clarion call for pay-TV providers. This is particularly the case when so many of these cord-cutters have cited dissatisfaction with the customer service at cable companies as one of the reasons for the move. In addition, younger consumers are reporting that the options available to them from streaming services like Netflix and YouTube satisfy their needs. Add to that how the television is moving into the background as the primary source of media consumption, and the industry better be getting a move on in terms of offering better streaming services.

[Old Codger]

1. TV content

Barely justifies the cost of electricity to run it..Personally in a contract that will run out in Feb and not be renewed, even with really slow internet Netflix is better deal

[Sherman A1]

2. Agreed

Content plus the endless drone of commercials which seem to run longer than the programming pushes me away from broadcast and cable to my computer screen, Dvd's and streaming products.

[sendero]

3. If you have a decent internet connection...

.... you don't really need cable or satellite, unless you are real finicky about picture quality.

For $16 a month, I have Amazon Prime Video and Hulu Plus, and it is all the TV/movies I can use and then some.

DirecTv, to whom I used to pay $70 a month mostly for a bunch of bullshit channels I resented having to pay for, recently sent me an offer for a $20 per month package. No thanks.