The future farmers of France are tech savvy -- and they want weekends off

[mahatmakanejeeves]

Agriculture | Business | Technology | World

The future farmers of France are tech savvy — and they want weekends off

Oct. 18, 2021 at 6:00 am



1 of 11 | Julie Renoux, cares for the cows st Hectar, a farm and training facility near Coignières, France that is attempting to revolutionize agriculture and attract a new generation to the work.(Andrea Mantovani / The New York Times)

By LIZ ALDERMAN
The New York Times

YVELINES, France — On a century-old farm that’s now a startup campus in this verdant region west of Paris, computer coders are learning to program crop-harvesting robots. Young urbanites planning vineyards or farms that will be guided by big data are honing their pitches to investors.

And in a nearby field on a recent day, students monitored cows equipped with Fitbit-style collars that were tracking their health, before heading to a glassy, open work space in a converted barn (with cappuccino makers) to hunch over laptops, studying profitable techniques to reverse climate change through farming.

The group was part of an unorthodox new agricultural business venture called Hectar. Most of them had never spent time around cows, let alone near fields of organic arugula.

But a crisis is bearing down on France: a dire shortage of farmers. What mattered about the people gathered at the campus was that they were innovative, had diverse backgrounds and were eager to start working in an industry that desperately needs them to survive.

“We need to attract an entire generation of young people to change farming, to produce better, less expensively and more intelligently,” said Xavier Niel, a French technology billionaire who is Hectar’s main backer. Niel, who spent decades disrupting France’s staid corporate world, is now joining an expanding movement that aims to transform French agriculture — arguably the country’s most protected industry of all.

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[Farmer-Rick]

1. That is great

Here in the US we need to break up the huge factory farms owned by corporations, foreign investers and conglomerates because they monopolize the food supply chain, discourage compitition and destroy small farms.

Maybe this technology can put farms back in the hands of farmers who love and care for the health of their land and animals. You don't need to torture domesticated animals and poison the land to create food.

[Yonnie3]

2. They also rarely seek long term solutions

It is the next quarter or annual balance sheet that is their priority.

"... love and care for the health of their land and animals", not a priority for them.