PR Giant Edelman Reviews Its Fossil Fuel-Heavy Client Roster And . . . Won't Change Anything

[hatrack]

After reviewing its client roster to align with a new climate strategy, the world’s largest PR firm made no commitment to end its work for fossil fuel clients.

Instead, the company’s CEO Richard Edelman told Adweek that it will work alongside clients to improve their climate plans and reduce emissions and impact. “We’re going to have engagement about a path forward based on our principles,” he said. “We clearly want to be with companies that are accelerating action. But if we can’t, then we will part company.”

Edelman launched this 60-day review of its operations and client roster in November. The announcement followed a campaign by climate activists that demanded Edelman cut ties with ExxonMobil due to the oil company impact on climate. Now, just 53 days later, the company said it’s finished the review—but won’t leave fossil fuel brands behind.

EDIT

Starting next week, Edelman said it will conduct discussions with clients to confirm its findings from the review. It will then align its relationships along six principles, which Richard Edelman outlined in a blog post published today. The principles include working with those committed to accelerating action to “net zero” and in compliance with the Paris Accords, putting science and facts first, advancing best practices and standards for climate communications, ensuring inclusivity, focusing on a just transition and holding themselves accountable.

EDIT

Blah blah blah blah blah blah blah blah blah

https://www.adweek.com/brand-marketing/edelman-clients-and-climate/

[Casady1]

1. AKA- I will do nothing.