Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member Latest Breaking News General Discussion The DU Lounge All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search


(19,991 posts)
Tue Apr 23, 2024, 10:59 PM Apr 23

Jalopnik: Tesla Learns Hard Lesson: Go Anti-Woke, Go Broke

Tesla Learns Hard Lesson: Go Anti-Woke, Go Broke
When CEO Elon Musk took a hard turn to the right, the number of Democrats buying Teslas dropped 60 percent.
Collin Woodard

Things are not going well at Tesla right now. The stock is down more than $100 per share year-to-date, as many as 20,000 people are set to lose their jobs, the Cybertruck keeps breaking, operating profit is expected to be down 40 percent when it’s announced later today and the $25,000 electric vehicle that Tesla has reportedly been working on is apparently canceled. As the Wall Street Journal reports, some but not all of that stress can be attributed to Tesla alienating what was previously its most valuable demographic — Democrats.

Historically, Democrats have bought Teslas in significantly larger numbers than people with other political affiliations. As Elon Musk has moved to the right, interacting with far-right accounts, promoting race “science,” anti-Semitism, homophobia, transphobia and complaining about the “woke mind virus,” though, the number of Democrats interested in giving him their money has dropped significantly. Late last year, that figure reportedly dropped by more than 60 percent.

Unfortunately for Tesla, while Republicans have embraced Musk’s political heel-turn, they haven’t necessarily been buying his cars in large enough numbers to offset the sharp drop in interest from left-leaning people. That’s likely due in part to Republican politicians using EVs as an example of how Democrats want to destroy the auto industry, control your life and force you to own nothing and eat bugs.

While surveys have found lower consumer interest in Teslas ever since Musk bought Twitter, when it came to actual sales, Democrats didn’t really start to drop off significantly until last October. They made up 40 percent of Tesla’s sales for the 2022 model year and 39 percent for 2023, yet when the 2024 model year Teslas went on sale, the number of Democrats in the mix dropped to 15 percent.

4 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
Jalopnik: Tesla Learns Hard Lesson: Go Anti-Woke, Go Broke (Original Post) OKIsItJustMe Apr 23 OP
Turns out, smart people can buy EV without Elon. OAITW r.2.0 Apr 23 #1
Waiting for someone to trade in their F-150 for a Tesla. usonian Apr 23 #2
..Works for me! whathehell Apr 24 #3
What a marketing genius! BaronChocula Apr 24 #4


(1,740 posts)
4. What a marketing genius!
Wed Apr 24, 2024, 01:32 AM
Apr 24

1. Build a car that appeals to people who don't want to pay for gas and people who want to reduce their carbon footprint.
2. Conduct yourself in a way that grossly offends the latter group.
3. Realize too late you should have STFU.

Latest Discussions»Issue Forums»Environment & Energy»Jalopnik: Tesla Learns Ha...