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Hope can inspire climate creativity for action according to new study
https://www.nottingham.ac.uk/news/hope-can-inspire-climate-creativity-for-action-according-to-new-studyMonday, 18 May 2026
A new study has shown that messages of hope can be effective in promoting creative problem-solving around sustainability.
Experts from the University of Nottingham’s School of Psychology developed a new measure of climate creativity that indicates that positive emotions have a different effect to negative emotions in promoting problem solving in undertaking climate action. The study has been published in the Journal of Environmental Psychology.
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The researchers undertook two studies, with 160 participants and 334 participants respectively, to examine the idea of climate creativity, and whether the positive emotion of hope can inspire climate creativity as a means by which to promote climate action and a sustainable future.
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The second study built on this with emotions relating to climate change experimentally manipulated using video communications to randomly allocate people to experience hope or fear in relation to climate change.
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“Our research implies that for campaigns encouraging behaviours that are particularly difficult, where people may encounter barriers they need to overcome, positive communications that inspire creativity may be beneficial in promoting action.”
Spence, A. & Burge, J. Climate Creativity for Action: Conceptual Development and the Catalytic Effect of Hope. Journal of Environmental Psychology 103075 (2026) doi:10.1016/j.jenvp.2026.103075.
A new study has shown that messages of hope can be effective in promoting creative problem-solving around sustainability.
Experts from the University of Nottingham’s School of Psychology developed a new measure of climate creativity that indicates that positive emotions have a different effect to negative emotions in promoting problem solving in undertaking climate action. The study has been published in the Journal of Environmental Psychology.
…
The researchers undertook two studies, with 160 participants and 334 participants respectively, to examine the idea of climate creativity, and whether the positive emotion of hope can inspire climate creativity as a means by which to promote climate action and a sustainable future.
…
The second study built on this with emotions relating to climate change experimentally manipulated using video communications to randomly allocate people to experience hope or fear in relation to climate change.
…
“Our research implies that for campaigns encouraging behaviours that are particularly difficult, where people may encounter barriers they need to overcome, positive communications that inspire creativity may be beneficial in promoting action.”