An interesting approach taken in Costa Rica to increase adoptions of mixed-breed dogs.

[Chan790]

http://vimeo.com/68726839

I think this is really a neat, fun campaign and you'd all appreciate it. Territorio de Zaguates, a dog shelter in Costa Rica having problems adopting out their mixed-breed dogs, undertook a campaign to bring exposure to their mixed-breed dogs. They did this by working with experts to identify the breeds present in their mixed-breed dogs and marketing them as unique breeds. The campaign which includes print ads, billboards, TV appearances on a popular morning show and social-media was a rousing success resulting in an increase of 1.4% in adoptions and generating a large nationwide increase in interest in mixed-breed dogs.

[NV Whino]

1. This is great!

Those are beautiful posters and paintings, too.

[MADem]

2. I told a British quarantine kennel that one of my cats was a "rare Japanese Miniature."

They bought it because the other cat I had was a Himalayan. The cats got the best enclosure in the joint! Nowadays they don't make people use those kennels for six long months--saves a bundle.

"Note the small size of the animal, the solid black, silky coat, the almost over-large ears, the crooked bottom teeth and the overbite, as well as the rather well-defined sparse hair pattern in the eyebrow area..that's quite characteristic of the breed! This one is a superb example, valued at well over a thousand pounds, don't you know! Terribly rare--you will almost never find one outside of Japan, they don't like to export them!"

The cat was actually a feral runt of a litter abandoned in a sugar cane field. It should have died, but it didn't, never got much bigger than a kitten even as an adult.... and I ended up with the thing (for over twenty years, that cat was a member of my household!).

With a bit of Andrew Carnegie patter, you can sell pretty much anything!