Welcome to DU!
The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards.
Join the community:
Create a free account
Support DU (and get rid of ads!):
Become a Star Member
Latest Breaking News
General Discussion
The DU Lounge
All Forums
Issue Forums
Culture Forums
Alliance Forums
Region Forums
Support Forums
Help & Search
Chinese detergent firm says media 'overreacting' to racist ad
Source: Associated Press
Chinese detergent firm says media 'overreacting' to racist ad
Associated Press
Sunday 29 May 2016 05.34 BST
A Chinese laundry detergent company has blamed foreign media for stirring up controversy over an advertisement in which a black man “washed” by its product was transformed into a fairer-skinned Asian man.
Shanghai Leishang Cosmetics said it strongly condemned racial discrimination but blamed foreign media for amplifying controversy over the advertisement, which first appeared on Chinese social media in March but was pulled after it drew protests this week following media reports.
“We express regret that the ad should have caused a controversy,” the statement issued late on Saturday read. “But we will not shun responsibility for controversial content.”
“We express our apology for the harm caused to the African people because of the spread of the ad and the over-amplification by the media,” the company said.
“We sincerely hope the public and the media will not over-read it.”
[font size=1]-snip-[/font]
Associated Press
Sunday 29 May 2016 05.34 BST
A Chinese laundry detergent company has blamed foreign media for stirring up controversy over an advertisement in which a black man “washed” by its product was transformed into a fairer-skinned Asian man.
Shanghai Leishang Cosmetics said it strongly condemned racial discrimination but blamed foreign media for amplifying controversy over the advertisement, which first appeared on Chinese social media in March but was pulled after it drew protests this week following media reports.
“We express regret that the ad should have caused a controversy,” the statement issued late on Saturday read. “But we will not shun responsibility for controversial content.”
“We express our apology for the harm caused to the African people because of the spread of the ad and the over-amplification by the media,” the company said.
“We sincerely hope the public and the media will not over-read it.”
[font size=1]-snip-[/font]
Read more: http://www.theguardian.com/world/2016/may/29/chinese-detergent-firm-says-media-over-reacting-to-racist-ad
______________________________________________________________________
Source: USA Today
Chinese company apologizes, sort of, for racist ad
Mike Snider, Hannah Gardner and John Bacon, USA TODAY 1:01 p.m. EDT May 29, 2016
A Chinese clothes detergent maker has apologized for a commercial that drew claims of racism, but the company accused the international media of fueling the controversy by being "too sensitive."
The ad for Qiaobi laundry detergent, which has drawn millions of views on YouTube, shows a black man pushed into a washing machine and emerging later as a light-skinned Asian man.
A spokesperson identified only with the surname of Wang, from the Shanghai-based Leishang Cosmetics, told The Global Times the issue of racism never came up during production of the commercial earlier this year.
"We meant nothing but to promote the product," Wang said. "The foreign media might be too sensitive about the ad."
China has faced similar scrutiny in recent months. In December, a promotional poster for the blockbuster movie Star Wars: The Force Awakens drew fire after it was edited to marginalize the character played by John Boyega, who is black.
[font size=1]-snip-[/font]
Mike Snider, Hannah Gardner and John Bacon, USA TODAY 1:01 p.m. EDT May 29, 2016
A Chinese clothes detergent maker has apologized for a commercial that drew claims of racism, but the company accused the international media of fueling the controversy by being "too sensitive."
The ad for Qiaobi laundry detergent, which has drawn millions of views on YouTube, shows a black man pushed into a washing machine and emerging later as a light-skinned Asian man.
A spokesperson identified only with the surname of Wang, from the Shanghai-based Leishang Cosmetics, told The Global Times the issue of racism never came up during production of the commercial earlier this year.
"We meant nothing but to promote the product," Wang said. "The foreign media might be too sensitive about the ad."
China has faced similar scrutiny in recent months. In December, a promotional poster for the blockbuster movie Star Wars: The Force Awakens drew fire after it was edited to marginalize the character played by John Boyega, who is black.
[font size=1]-snip-[/font]
Read more: http://www.usatoday.com/story/news/world/2016/05/29/chinese-detergent-maker-sorry-harm-done-racist-ad/85121362/
1 replies
= new reply since forum marked as read
= new reply since forum marked as read
