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Britain bans American Apparel ads for sexualizing school girls with upskirt shots
http://www.rawstory.com/rs/2014/09/03/britain-bans-american-apparel-ads-for-school-girls-with-shots/
Britain bans American Apparel ads for sexualizing school girls with upskirt shots
By Agence France-Presse
Wednesday, September 3, 2014 9:16 EDT
Britain’s advertising watchdog on Wednesday banned two adverts by clothing brand American Apparel for being offensive and normalising sexually predatory behaviour.
The adverts showed a model wearing a pleated school-style skirt bending over, with a low camera angle revealing her underwear.
Two people had complained about the adverts, saying as they were inappropriate for a skirt advertised as school wear. The adverts also attracted criticism on social media when they first appeared.
“We considered the images were gratuitous and objectified women, and were therefore sexist and likely to cause serious and widespread offence,” the Advertising Standards Authority (ASA) said.
