JC Penney Launches Father's Day Ad Featuring Gay Dads And Their Kids

[edcantor]

http://joemygod.blogspot.com/2012/05/jcpenney-launches-fathers-day-ad.html

The text on the upper right reads: "First Pals: What makes Dad so cool? He's the swim coach, tent maker, best friend, bike fixer and hug giver--all rolled into one. Or two." The text at the bottom right reads: "Real-life dads, Todd Koch and Cooper Smith with their children Claire and Mason." Fantastic. And I'm totally going to JC Penney this weekend. I don't know what I need, but I'll figure that out when I get there. (Tipped by JMG reader Jim)

RELATED: I'm sure you can already write the coming screech from the One Million Shrews. Snork!

[William769]

1. Oh boy, they are going to be in so much trouble.

[elleng]

2. Same with Ellen DeGen, right?

And they've gained HUGE numbers, as a consequence.

[richmwill]

3. Oh no! Here come the One Hundred Moms... haha (n/t)

[SoutherDem]

4. JCP may have figured out something other retailers haven't

Gays buy things too.

[JDPriestly]

8. And the gay couples I know (surprisingly many) manage their money and their lives better than

a lot of the straight ones. I think it might be because it took a lot more understanding of themselves to accept who they are and decide how they want to live.

The gay couples I know were not just shuttled into their lives as are so many "normal" couples who get married due to social pressure or a surprise pregnancy or just because it is the thing to do and not being married made them feel like failures.

The gay couples I know had to struggle against great odds to declare themselves a unit and work together to form a family. But then, I'm thinking of gay couples who own homes and contribute to the community. It may be that my sample is not really typical.

Am I wrong or right?

[malthaussen]

9. Furthermore, they didn't "Get Mary pregnant and that was all she wrote."

... although that might be making a virtue of necessity.

-- Mal

[DURHAM D]

5. That is so cool.

Fuck NOM.

[jamzsparrow11]

6. Spam deleted by tjwmason (MIR Team)

[qb]

7. I've been shopping at JCP a lot since Ellen, but damn! I think I'll make it my exclusive store

to the extent that is possible!

[dbackjon]

10. Time for another shopping tirp to Penneys!

[LoisB]

11. I am going to JC Penney to buy something, any thing.

[hamsterjill]

12. I'm a regular JCP shopper!

And I'm proud of my decision to be that! Good for them!

[eggplant]

13. And the really funny thing about it...

...is that grammatically, there is nothing that says anything about the sexuality of either dad. Each could be the dad to one of them, and they could just be pals. And that would be ok, too. Maybe they are both widowers who adopted a kid each?

But right on cue, the million moms are screeching away.

Sigh.

[edcantor]

14. Yeah, heck they could just be neighbors, both dads, or

one dad and one friend. Nothing there but what you want to read into it, like all good art and advertising.

People who screw themselves up over their own paranoia, well, what's THAT about?

[Rosa Luxemburg]

15. Wow! We should buy share in JC Panney

well if I had money to buy the shares!

[TNLib]

16. I like JC Penney's they have pretty good prices and there department store is clean.

Where as the upscale store Dillard's in my mall smells like cat pee.

[Iwillnevergiveup]

17. It's about time. n/t

[Zorra]

18. I went to Penney's today and bought a pair of shorts. I'm wearing them to

Pride in the Pines next week.

I said hi to two lesbian acquaintances who were shopping there also.

[renate]

19. good for them! this is pretty darn brave of them considering their financial problems

They get double brownie points for risking this after their profits have gone down so much with their new pricing structure (which I like better than waiting for sales, but apparently there are people who'd rather be locked into only shopping at certain times of the year).

Anyway, good for them!

[Behind the Aegis]

20. I got my catalog today.

It was a great picture. I also noted it was the first time I can remember of a catalog with a picture of someone with a disability (one with a father in a wheelchair and his daughter at her wedding and one father with a prosthetic leg and his daughter at the beach). They really are taking it to the next level.