Is in-ing (as opposed to outing) celebrities still needed in today's society?

[LonePirate]

Hollywood has long used the media to "in" LGBT celebrities via photo ops, bogus published stories and shared movie casting. A case could be made that those actions preserved the careers of those celebrities thus it was acceptable to do so.

Fast forward to the modern day. Is there still a need for Hollywood or perhaps PR staff to in celebrities? Cosmopolitan published the article below detailing some of the alleged past heterosexual relationships of Richard Madden, formerly of Game of Thrones and now the star of the new Marvel movie, The Eternals.

https://www.cosmopolitan.com/entertainment/celebs/a38173865/richard-madden-dating-history/

It's pretty basic stuff unless you wonder why nothing was mentioned of Brandon Flynn (tweet #1 below, on the left) and Froy Gutierrez (tweet #2 below, also on the left). You can follow numerous internet rabbit holes documenting Madden's relationships (?) or friendships (?) with the two men with enough evidence to make you wonder if all that smoke really suggests the presence of a fire.

Link to tweet

Link to tweet

Regardless of whatever is or is not happening in Madden's life, have we reached a point where celebrities no longer need to be dishonest about their sexuality? I'm differentiating being honest and being open, as everyone should be able to be as public or private with their lives as they wish. Basically, do celebrities still need to "in" themselves and offer up a guise of heterosexuality to maintain their careers?

[Passenger]

1. Is giving a damn about celebrities still needed in today's society?

... or ever?

[lambchopp59]

2. I'm contracted in Palm Springs area now

Amused, somewhat about streets named for now long-dead celeb's most of the generation that I work with wouldn't recognize from Adam. "Bob Hope" drive and such. That one makes me cringe somewhat recalling all the times that bigot made distasteful jokes about LGBTQ long before that alphabet soup had any associations.
I'm also caring for the last of the "greatest generation" survivors who laughed mindlessly at such adolescent level humor, and a bit nauseated by some right wing creep I heard on the radio bragging about having rid his school district of LGBTQ staff.
I'll vote for yes, there's still a lot of homophobic along with Trumper racist assholes out there who have to be dragged kicking and screaming into the 21st century.
We're here, we're queer, get over it, we're not "going away" nor being stuffed back into the closet.