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Why major brands were forced into the conservative plan targeting LGBTQ people
...Ari Drennen, the LGBTQ program director for Media Matters, a liberal watchdog organization, said a common thread connecting firestorms around Target and Bud Light’s campaign with Dylan Mulvaney is Matt Walsh, a political commentator for far-right website the Daily Wire.
“He’s been one of the most strident voices pushing this forward,” Drennen said. “Now, they’ve been picked up kind of more broadly throughout the right-wing media from people following that lead, but he’s been the person who’s really been pushing this kind of aggressive boycott tactic.”
...Drennen said that part of what is allowing Walsh to get traction is his increased national recognition in efforts to restrict transition-related medical care for minors. In February, Mississippi Gov. Tate Reeves invited Walsh to speak ahead of Reeves signing a bill to ban transition-related care for minors in the state. Earlier that month, NBC News reported that Walsh’s advocacy also influenced Tennessee’s decision to reject more than $8 million in federal funds to combat HIV.
“All of this is a coordinated attempt to make it untenable to be specifically trans in public,” Drennen said. “And one of the ways that they’ve attempted to do this is by removing any kind of political support, any kind of corporate support — just basically making it untenable to be an ally to the trans community. And I think that’s the real connective tissue between these.”
...“Trans people have been dehumanized, people are defining them in political terms that are dehumanizing, and so it’s much easier for these media influencers to line up those things in front of people,” he said of the backlash to Target and Bud Light, even though “these aren’t the motivating issues in their lives.”
“He’s been one of the most strident voices pushing this forward,” Drennen said. “Now, they’ve been picked up kind of more broadly throughout the right-wing media from people following that lead, but he’s been the person who’s really been pushing this kind of aggressive boycott tactic.”
...Drennen said that part of what is allowing Walsh to get traction is his increased national recognition in efforts to restrict transition-related medical care for minors. In February, Mississippi Gov. Tate Reeves invited Walsh to speak ahead of Reeves signing a bill to ban transition-related care for minors in the state. Earlier that month, NBC News reported that Walsh’s advocacy also influenced Tennessee’s decision to reject more than $8 million in federal funds to combat HIV.
“All of this is a coordinated attempt to make it untenable to be specifically trans in public,” Drennen said. “And one of the ways that they’ve attempted to do this is by removing any kind of political support, any kind of corporate support — just basically making it untenable to be an ally to the trans community. And I think that’s the real connective tissue between these.”
...“Trans people have been dehumanized, people are defining them in political terms that are dehumanizing, and so it’s much easier for these media influencers to line up those things in front of people,” he said of the backlash to Target and Bud Light, even though “these aren’t the motivating issues in their lives.”
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https://news.yahoo.com/why-major-brands-were-forced-015738238.html
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