North Face Stands Up to Hate Over Pride Gear, Drag Queen Ad

[icymist]

The North Face, a company specializing in clothing and supplies for camping, hiking, and other outdoor activities, is standing by its Pride participation despite right-wing criticism after it featured a drag queen in an online ad.

The ad for North Face’s “Summer of Pride” campaign features Pattie Gonia and debuted on Instagram Wednesday. “I’m a real-life homosexual,” the queen says in a video. “I’m here with the North Face to help you come out ... in nature with us.” They go on to show some of the company’s Pride Collection merchandise and note that North Face will host outdoorsy Pride events in Atlanta and Salt Lake City.

Congresswomen and far-right firebrands Marjorie Taylor Greene and Lauren Boebert are among those calling for a boycott of North Face.

“Big name brands sexually targeting children makes me want to buy all generic brand clothing now,” Greene tweeted. “Besides.. we can save a fortune NOT wasting money on labels that are grooming our children.” In reality, there’s nothing sexual about the North Face campaign.

https://www.advocate.com/gay-pride-parade/north-face-drag-queen

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Boebert goes on in the article saying that North Face will get the Bud Lite and Target 'treatment'. This should be considered terrorism, not support of business and corporations.

[RKP5637]

1. I am so fucked tired of these right wing creatures. They add nothing to a society other than

to create chaos, resentment and persecution. Fuck them all. They are idiotic bigoted jerks that consistently sound like and are damn fools.

[barbtries]

2. boebert

should be laying low considering the amount of bad press she's getting. her poor kids.

[COL Mustard]

8. Boebert

Looks like a poorly made up drag queen. She has no room to talk.

[DoBW]

3. dirty examples

I can imagine a time in the future when their names will be synonymous with being filthy, and parents may admonish their children: "Don't be a Boebert", "don't go Greene", "Don't be a Gaetz" ... etc.

[WhiteTara]

4. Now I'm going to have to buy and wear

Northface. I don't normally look for brands, but for this I will be making a special search so I can wear the name all the time.

[COL Mustard]

9. If they're going to use brand warfare

Nothing wrong with using it back at them.

[WhiteTara]

11. my exact thouight.

[blueinredohio]

12. I thought the same thing.

[Demobrat]

17. I have North Face jackets

I’ve had for 15 years. They make good stuff.

[Eko]

5. I support any company that wants to support LGBT.

But I don't think boycotting a company is terrorism. Anything past that like going into the stores to damage displays and create a scene over what you don't like is wrong though and can be illegal. Doing that could be considered a form of terrorism but not just boycotting a store.

[icymist]

7. They're not just boycotting. They're threatening violence and calling in bomb threats.

I consider those acts of terrorism.

Jackson Township police: Target reopens after evacuation due to bomb threat

JACKSON TWP. ? The Target store on Dressler Road NW has reopened after it was evacuated Friday afternoon as a result of someone sending a bomb threat against the store and three others to local television stations, Jackson Township police said.

The department said just after 3:15 p.m. that the township store had resumed operations after police officers, with the help of a bomb-sniffing dog from the Stark County Sheriff's office, searched the location and found no bombs.

In a statement, police said its dispatch center around 12:40 p.m. received calls from Channel 19 and Channel 5 news saying they had received bomb threats against four Target stores, including the one in Jackson Township. The message said that Target had turned its back on the LGBTQ community and that bombs had been planted in the stores.

The police did not identify the three other Ohio Target stores.

Channel 19 (WOIO) news reported the other locations as Stow, Boardman, Niles and Monaca, Pennsylvania.

https://www.cantonrep.com/story/news/local/jackson/2023/05/26/target-store-jackson-township-evacuated-bomb-threat-pride-month-terrorist-threats-lgbtq-merch/70261866007/

[Eko]

10. I agree.

Those are acts of terrorism.

[Mr.Bill]

6. Meanwhile, MTG and Boebert

are grooming our children to be imbeciles.

[FakeNoose]

23. Why would any smart, liberal, educated parents allow their child(ren) to be groomed

... by complete fucking idiots whose fleeting political careers are almost over?

[Phil01]

13. Very good, but are they losing money? n/t

[paleotn]

15. Not likely.

When was the last time you saw a magat decked out in North Face gear? I'm glad they're taking a stand, but just like Patagonia, pissing off the reich wouldn't impact them at all. Hell, Patagonia has been pissing of the reich for ages.

[ybbor]

26. I love the drag queens name

Pattie Gonia

[paleotn]

29. Ha! That's a classic troll!

[Phil01]

28. So boycotted by non-customers it is.

[paleotn]

30. Yep. In a nut shell.

It's like magas boycotting bookstores.

[paleotn]

14. I'm glad they're standing up to the wankers, but...

pissing off the yokels isn't going to impact North Face's bottom line. Most yokels wouldn't know North Face from East / West. They just don't participate in the market. Carhart? Now that's a different story entirely.

[PlutosHeart]

16. I do not buy from them because

of her inclusion of forever chemicals that are helping destroy the planet. They are noted quite high in that catagory.

But good for them in standing strong although it is easier than Target since NF is not actually a place but a brand.

[Demobrat]

18. There are stand alone NF stores. N/T

[PlutosHeart]

21. Was not aware. I only

see them online really. So ya, like Target could be an issue.

[jmowreader]

19. Speaking of "degenerate," Lauren...

...Didn't you marry a man who pulled out his dick in front of two minors at a bowling alley?

[Hassler]

20. NB needs to sue Barney Rubble's ass

[republianmushroom]

22. I like it

[ALBliberal]

24. Looks like it's time to replace my sons NorthFace backpack.

[AllaN01Bear]

25. hem mtg. she who lives in glass houses shouldnt throw stones

[FirstLight]

27. I am sick of the hate, and fearful for my friends and family

There was nothing about that ad that "targets children"

I have many friends from all aspects of the LGBTQ community, and my child is trans male. I worry for all of them. Especially since my kid just moved to NC of all places. My son went back to join them and said he go pulled over and harassed the other day, even being a white boy in the south - I bet the kids have GAY stickers on their car so they are targets for this harassment now...

There's no way to take their hate away, but we can take away their power to harm, hopefully before it's too late...