I just discovered red rice too. I bought Lundberg Wehani aromatic red rice.

[CottonBear]

I'm going to try the 40 minutes of cooking and 5 minutes of sitting method the next time I cook it. I find that every variety of rice needs to be cooked differently. Also, the stove and the pot that are used make a big difference too. I have a favorite rice pot and I always use it. Letting the rice sit for 5 to 10 minutes is a great way to avoid burning or overcooking.