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Tue Jan 8, 2019, 12:54 PM

'The Dog Wears Prada': $1,500-a-month doggy daycare prompts growls in San Francisco

Source: The Guardian

'The Dog Wears Prada': $1,500-a-month doggy daycare prompts growls in San Francisco

Doggy Style, whose top-tier membership requires $7,500 fee, sparks backlash amid housing crisis

Vivian Ho in San Francisco
Tue 8 Jan 2019 11.00 GMT

When signage for Doggy Style began popping up in San Francisco’s Noe Valley neighborhood last month, it was accompanied with the usual grumbling and eye-rolling about the city’s nouveau riche.

After all, a private members-only doggy daycare offering an “innovative dog experience” for up to $1,500 a month in a city in the midst of a humanitarian crisis over homelessness smacks of a well-groomed French bulldog yipping: “Let them eat kibble.”

Noe Valley SF, a hyperlocal blog, decried the Doggy Style co-owner Rachel Swann for “bringing ridicule” to the neighborhood, while comments on an SFGate article about the business ranged from scoffing at “people with too much time and money” to the vaguely threatening: “When the Bolsheviks are looking for the first people to shoot, club members will be at the top of the list.”

While critics were quick to lambast Doggy Style’s prices as exorbitant, its pricing is actually in line with other doggy daycare in San Francisco. High-end daytime dog care is a thriving and competitive market in a city fueled by tech wealth and disposable income.

When Doggy Style launches this month, it will be one of at least a dozen businesses that specifically offer “playcare” during work hours within the city’s 47 square miles.


Read more: https://www.theguardian.com/us-news/2019/jan/08/dog-daycare-san-francisco-doggy-style

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