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Tech giant brings software to a gun fight
https://www.washingtonpost.com/technology/2019/05/30/tech-giant-brings-software-gun-fight/On its website, Salesforce.com touts retailer Camping World as a leading customer of its business software, highlighting its use of products to help sales staff move product. A Camping World executive is even quoted calling Salesforce’s software “magic.”
But behind the scenes in recent weeks, the Silicon Valley tech giant has delivered a different message to gun-selling retailers such as Camping World: Stop selling military-style rifles, or stop using our software.
The pressure Salesforce is exerting on those retailers — barring them from using its technology to market products, manage customer service operations and fulfill orders — puts them in a difficult position. Camping World, for example, spends more than $1 million a year on Salesforce’s e-commerce software, according to one analyst estimate. Switching to another provider now could cost the company double that to migrate data, reconfigure systems and retrain employees.
The change in Salesforce’s acceptable-use policy shows how a technology giant that is mostly unknown to the public is trying to influence what retailers in America sell and alter the dynamics of a charged social issue. While Salesforce is hardly a household name, it is a dominant provider of software and services that help businesses manage their customers. With roughly 40,000 employees and a market value of nearly $120 billion, it has become a behemoth in San Francisco. Its branded skyscraper also towers over the city as the tallest building and a major landmark.
But behind the scenes in recent weeks, the Silicon Valley tech giant has delivered a different message to gun-selling retailers such as Camping World: Stop selling military-style rifles, or stop using our software.
The pressure Salesforce is exerting on those retailers — barring them from using its technology to market products, manage customer service operations and fulfill orders — puts them in a difficult position. Camping World, for example, spends more than $1 million a year on Salesforce’s e-commerce software, according to one analyst estimate. Switching to another provider now could cost the company double that to migrate data, reconfigure systems and retrain employees.
The change in Salesforce’s acceptable-use policy shows how a technology giant that is mostly unknown to the public is trying to influence what retailers in America sell and alter the dynamics of a charged social issue. While Salesforce is hardly a household name, it is a dominant provider of software and services that help businesses manage their customers. With roughly 40,000 employees and a market value of nearly $120 billion, it has become a behemoth in San Francisco. Its branded skyscraper also towers over the city as the tallest building and a major landmark.
8 replies
= new reply since forum marked as read
= new reply since forum marked as read
...I don't have a problem with a business making a statement by deciding who they will or won't work with.
Frankly I'm kinda tired of the world operating on the basis of 'the enemy of my enemy is my friend'. Too many folks seem to think the best reason to build a friendship or establish an ally is so you can both unite against some person or group you both hate.
I'm even more disgusted with folks working harder to be against an "enemy" than they do to work with a friend. Enemies get your more press exposure so politically that's a losing battle especially with current clown in chief.
I'm off the soap box and into the pizza box. Good hearing from you. 
bravo 
