Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search

unhappycamper

(60,364 posts)
Thu May 30, 2013, 10:25 AM May 2013

F-35 ads on OC Transpo buses part of new PR campaign

http://www.cbc.ca/news/canada/ottawa/story/2013/05/29/ottawa-lockheed-martin-f35-bus-ad-campaign.html



Lockheed Martin is running a PR campaign which includes F-35 ads on Ottawa city buses.

F-35 ads on OC Transpo buses part of new PR campaign
CBC News
Posted: May 30, 2013 6:19 AM ET
Last Updated: May 30, 2013 6:15 AM ET

The company behind the F-35 fighter jets is in the midst of a new PR campaign aimed at ordinary Canadians, not just politicians and military officials.

Lockheed Martin has taken out ads on Ottawa's OC Transpo buses, with slogans such as "putting high tech where it's needed, on the front lines."

They've also launched a website and social media campaigns and have been bringing a simulator to events such as Ottawa's Cansec, the largest defence trade show in Canada.

"We're trying to reach out to Canadians going through traditional channels," said Keelan Green, who’s running the F-35 campaign through PR firm Thornley Fallis.
1 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
F-35 ads on OC Transpo buses part of new PR campaign (Original Post) unhappycamper May 2013 OP
How much is this going to add to the cost overrun? leveymg May 2013 #1

leveymg

(36,418 posts)
1. How much is this going to add to the cost overrun?
Thu May 30, 2013, 10:45 AM
May 2013

Does that question EVER get asked in the major media?

Latest Discussions»Issue Forums»Veterans»F-35 ads on OC Transpo bu...