Opposing fans are buying 40-0 T-shirts to mock Kentucky’s failed quest for perfection
When Michigan State ended Kentucky's quest for an undefeated record on Tuesday night, the founders of the Wildcats-themed website 40and0.com feared their burgeoning t-shirt business was obsolete only three games into the season.
Much to their surprise, they were wrong.
More than 25,000 people visited the site in the 36 hours since Kentucky's loss, by far the biggest spike in the site's month-long history. So many orders have come in for t-shirts with "40-0" emblazoned on the chest that the site's creators are considering whether or not to have another batch printed in order to meet the demand.
"It's absolutely mind-boggling," founder David Son said Thursday afternoon. "We're selling more T-shirts than we were before, and the crazy thing is we aren't doing anything to promote the site. Some of the guys I'm working with do social media for all kinds of companies, a dentist, a law firm, everything. They're like, 'This is insane. We don't get this kind of traffic.'"
http://sports.yahoo.com/blogs/ncaab-the-dagger/opposing-fans-buying-40-0-t-shirts-poke-183149203--ncaab.html
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