Hooked for life
In early 2007, Brandissimo was a fledgling youth marketing agency with a corporate frat house vibe. Its 20 employees worked out of a cramped three-room office in Southern California’s San Fernando Valley; some desks were packed together so tightly that you couldn’t back out of one chair without bumping into another. It was the kind of prank-heavy place where you might walk in one morning to find your computer surrounded by 10 empty water cooler bottles, or where you might be talked into joining a zombie unicorn drawing competition, no matter how busy you were.
And then the National Football League called. For decades, the NFL had funneled most of its advertising dollars to large, New York-based legacy firms. Everyone knew what to expect from that arrangement: commonsense product tie-ins, 30-second ad spots. By tapping Brandissimo, the league made it clear that it wanted a different kind of partner for a different kind of project.
Brandissimo’s founders had previously worked for Disney and had helped produce well-known kids television shows like “Doug” and “Thomas the Tank Engine and Friends.” But they didn’t bill themselves as just TV guys or mobile guys or video game guys—they sold a more complete vision. They were the experts in grabbing a child’s attention and then holding onto it across the most popular platforms. One of Brandissimo’s mottos was: “Because kids who play with your brand, stay with your brand.”
http://highline.huffingtonpost.com/articles/en/nfl-football-moms-kids/
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