How Seattle Kraken logo came to life
The NHL’s 32nd franchise has a name: the Seattle Kraken.
Seattle’s expansion franchise, led by majority owner David Bonderman, spent 18 months researching and considered more than 1,200 possible names and 215,000 fan votes. The Kraken was a clear fan favorite because the city was awarded an expansion team in December 2018.
“The Kraken is a name born of the fans. It was suggested and championed by the fans,” said Seattle Kraken CEO Tod Leiweke.
The Seattle Kraken logo was created in partnership with adidas. The logo is in the shape of an “S” in tribute to the Seattle Metropolitans, the first American hockey club to raise the Stanley Cup in 1917.
“We knew that the connection to the Seattle Metropolitans was important,” said Nic Corbett, director of NHL relations for adidas Hockey.
A single tentacle rises from the bottom of the logo “symbolizing the deep, dark waters of Puget Sound,” with a red “eye of the beast” near the top. Including the eye at the top of the logo, Corbett said, was Bonderman’s idea.
The design was “built to honor the game of hockey, our incredible city, and the creature of the deep.”
https://www.msn.com/en-us/sports/nhl/how-seattle-kraken-logo-came-to-life/ar-BB177cJ0?ocid=hplocalnews
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