These Olympians oozing 'aura' in Paris are winning the internet
The internet is watching a fierce competition in Paris and paying tribute to an Ancient Greek tradition that transcends borders.
No, we’re not talking about the Olympic Games. We’re talking about something else: aura.
The concept has been reclaimed from its ancient mythological roots by Gen Z — Aura was the Greek goddess of breeze — to describe a person who oozes an elusive form of je-ne-sais-quoi charm. It has been heralded the summer’s “new coolness currency,” with those winning aura points described as “auramaxxing.” And athletes from around the world are emitting aura as they compete on the world stage.
Here are some of the Olympians winning points on social media for their aura levels, including from many who don’t typically follow their sports.
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