Intel Drones Light Up Lady Gaga Performance During Pepsi Zero Sugar Super Bowl LI Halftime

[HAB911]

HOUSTON, Feb. 5, 2017 – Today during the Pepsi Zero Sugar Super Bowl LI Halftime Show, Intel Corporation collaborated with the NFL, Pepsi and six-time GRAMMY®*-winning music icon, Lady Gaga, to create a unique drone light show experience to kick off her performance. Three hundred Intel® Shooting Star™ drones lit up the sky in a choreographed aerial performance marking the first-ever drone integration during a televised event and a Super Bowl.

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The Intel Shooting Star drones are a new type of unmanned aerial vehicle (UAV), specifically designed for entertainment purposes such as festivals and entertainment events. The purpose-built quadcopter drone is built with safety in mind and equipped with LED lights that can create over 4 billion color combinations and easily be programmed for any animation. For full details on Intel Shooting Star drones, visit the drone show fact sheet.

https://newsroom.intel.com/news-releases/intel-drones-light-lady-gaga-performance-pepsi-zero-sugar-super-bowl-li-halftime/

https://www.wired.com/2017/02/lady-gaga-halftime-show-drones/?mbid=nl_2617_p2&CNDID=30772003

[DetlefK]

1. The Cirque du Soleil has been doing this for a while now.

[HAB911]

2. Chased By Drones: CYBERWAR (Clip) on Viceland

[Warren DeMontague]

3. I thought the drones didn't come across that impressively on the tv.

I understood the technical accomplishment, but the fact is that the viewing public is pretty used to the idea of basically any sort of screen magic being doable through CGI. It's possible the drone show looked way cooler in person.

OTOH, I thought the system intel developed with the cameras ringing the field allowing them to interpolate a 3D image of the game and fly a virtual camera anywhere on the field- that was cool.

[HAB911]

5. I think there were just not enough of them, like a low resolution screen.......n./t

[Warren DeMontague]

6. Could be.

I thought it was cool, myself, but I could see how people used to flashy effects would be "meh"

[progressoid]

7. Yeah, I didn't even notice that they were drones.

But I wasn't watching that intensely. I just looked like an LED or CGI thing.

It is cool though.

[yallerdawg]

4. Isn't it clear now this wasn't a real-time event?

There were no drones lighting up the sky.

It was an epic 'perfect illusion"!

http://www.usmagazine.com/celebrity-news/news/lady-gagas-super-bowl-halftime-show-intro-was-prerecorded-w465455