A 'Godzilla'-Themed Cup Noodles Flavor "Has Been Conceived," Says Toho International

[YoshidaYui]

Yesterday, Toho International, Inc. celebrated Godzilla’s 67th anniversary by unveiling its brand new licensing collaborations at its first-ever Godzilla Licensing Summit in Los Angeles. The company’s Managing Director, Lora Cohn, says these new partnerships are all about delivering for fans of the original monster living outside of Japan.

“Quite frankly, there hasn’t been a lot of product available for fans in North America, Europe, and other parts of the world,” Cohn tells Dread Central. “There’s been sprinkling of products around various movies, like when Sony did their movie in the ’90s, and when Warner Bros. started their new MonsterVerse in 2014. But we’re all about furthering the fandom of classic Godzilla.”



Cohn points to one partner in particular as having unique brand synergy with Godzilla: Nissin Foods, the company known worldwide for its flagship product, Cup Noodles.

Toho and Cup Noodles will begin their partnership by working on an apparel line, alongside pop culture merch company Bioworld. But the big question is, will we ever get a Goji-themed instant noodle flavor?

“Yes, that has been conceived of, and hoped for,” Cohn reveals. She says that Toho and Cup Noodles’ upcoming clothing line is the way to start their relationship, but that a new flavor “would be the ultimate goal.”

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https://www.dreadcentral.com/news/417789/a-godzilla-themed-cup-noodles-flavor-has-been-conceived-says-toho-international/

[emulatorloo]

1. New flavor, very interesting. What were Godzilla's favorite foods?

[multigraincracker]

2. Then there is Jiffy Mix.

No big plans, just a basic product and treat employees as partners.