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kstewart33

(6,551 posts)
Thu May 12, 2016, 09:23 AM May 2016

Outlook for Sanders in California: Not good.

Excerpts from NBC News:

Sanders' online fundraising machine has in the past allowed him to outspend Clinton in almost every contest he wanted to. But there are increasingly signs that that once seemingly bottomless well of donations is drying up.

The cash crunch comes at a bad time. With some of the nation's largest media markets and its biggest population, California is the most expensive state in the country in which to buy TV advertising - but it's also perhaps the most important.

Sanders and his aides say major broadcast spending is unlikely, though they have already dropped $555,000 on cable in the California and Oregon.

Meanwhile, Sanders officials say they "probably" won't spend more on television advertising in the notoriously expensive state, which some California political experts say is virtually a declaration of surrender.

In another sign of trouble, a senior aide says the campaign is likely to stop producing new TV spots all together. That, after the campaign has cut more than 264 different TV ads.


http://www.nbcnews.com/politics/2016-election/bernie-sanders-weakened-heading-golden-state-n572541
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Surya Gayatri

(15,445 posts)
5. May the perceived electoral "weakness" prove to be the harbinger of a terminal decline.
Thu May 12, 2016, 09:40 AM
May 2016

Can't come too soon.

procon

(15,805 posts)
7. In So. Cal
Thu May 12, 2016, 09:50 AM
May 2016

I haven't seen any Bernie ads on TV, but there is a lot for Hillary. Its just anecdotal, of course, and maybe I've missed his ads or it's related to the channels I watch.

thesquanderer

(11,982 posts)
12. Well, his CA campaign director did suggest he move away from TV...
Thu May 12, 2016, 10:12 AM
May 2016

from http://www.politico.com/story/2016/05/bernie-sanders-california-michael-ceraso-223077

Ceraso advocated for a California strategy that involved more investment on field and digital organizing than on television advertising


True, that is the campaign director who has now left the campaign. But we don't know the full story behind that move, and we don't know that the campaign rejected that advice.
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