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From cash woes to digital #fails, Trump's campaign is 'worst of all possible worlds'
Source: The Guardian
From cash woes to digital #fails, Trump's campaign is 'worst of all possible worlds'
He may rule Twitter, but there is no evidence that the presumptive
GOP nominee is building the digital fundraising and volunteer network
he needs to win
Ed Pilkington in New York
Wednesday 22 June 2016 13.17 BST
Judging by the headlines, Donald Trump’s presidential campaign is in meltdown. He sacked his campaign manager, raised a historically low amount of cash, and is tanking in opinion polls in key swing states.
That’s just the start of it.
Behind the scenes, in the largely invisible world of digital organizing on which modern presidential campaigns increasingly depend, Trump is not merely lagging behind – he’s not on the map.
Technology is a key battleground in any election, and increasingly so. Trump may rule Twitter, yet there is no evidence that the real estate billionaire is doing anything to build the more prosaic but essential digital fundraising and volunteering network that in no small part propelled Barack Obama to victory in both of his runs for the White House.
On the national stage, Trump is vastly out-organized by Hillary Clinton with just 70 campaign staff to her 732. On Tuesday night, Trump announced he had hired “several staff members to expand his campaign operations” including a new digital director, but that still leaves him lagging far behind.
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He may rule Twitter, but there is no evidence that the presumptive
GOP nominee is building the digital fundraising and volunteer network
he needs to win
Ed Pilkington in New York
Wednesday 22 June 2016 13.17 BST
Judging by the headlines, Donald Trump’s presidential campaign is in meltdown. He sacked his campaign manager, raised a historically low amount of cash, and is tanking in opinion polls in key swing states.
That’s just the start of it.
Behind the scenes, in the largely invisible world of digital organizing on which modern presidential campaigns increasingly depend, Trump is not merely lagging behind – he’s not on the map.
Technology is a key battleground in any election, and increasingly so. Trump may rule Twitter, yet there is no evidence that the real estate billionaire is doing anything to build the more prosaic but essential digital fundraising and volunteering network that in no small part propelled Barack Obama to victory in both of his runs for the White House.
On the national stage, Trump is vastly out-organized by Hillary Clinton with just 70 campaign staff to her 732. On Tuesday night, Trump announced he had hired “several staff members to expand his campaign operations” including a new digital director, but that still leaves him lagging far behind.
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Read more: https://www.theguardian.com/us-news/2016/jun/22/donald-trump-cash-digital-strategy-twitter-hillary-clinton
