Formerly known as "Trump"...New "Trump luxury hotels" will bear the brand name "Scion"

[Miles Archer]

http://www.rawstory.com/2016/10/damaged-brand-new-trump-hotels-will-no-longer-bear-his-name/

According to Travel + Leisure, new Trump luxury hotels will now bear the “Scion” name.

According to CEO Eric Danzinger, the new name reflects the family without using the brand name Trump has spent a lifetime building.

“We wanted a name that would be a nod to the Trump family and to the tremendous success it has had with its businesses, including Trump Hotels, while allowing for a clear distinction between our luxury and lifestyle brands,” Danziger said in a press release.

According to Executive Vice President of Development & Acquisitions, Ivanka Trump, “Our business at Trump Hotels is stronger than ever and we are incredibly excited about the future of Scion, the newest brand in our hotel portfolio.”

[saltpoint]

1. They also considered

"Wild-Assed Narcissist," but at the end of the day decided on 'Scion.'

[smirkymonkey]

3. *snort*

It doesn't matter. They aren't fooling anybody. You can call a turd a rose but it's still a turd.

[saltpoint]

7. True. Trump kind of doomed himself

from the git-go when he decided he didn't need to hire serious people to run a campaign.

He preferred a campaign staff of unstable sycophants. And he picked an impressive batch of them. As far as unstable sycophants go, Trump shows excellent judgment.

For everything else, though, he's bigly clueless.

[forgotmylogin]

32. They should just change all the signs to "THUMP"

That way they only need to change one letter.

[saltpoint]

46. : ) eom

[Cha]

2. Is that code for

inveterate asshole/sexual predator?

[Fast Walker 52]

8. apparently...

either way, it's code for "stay away"

[Fast Walker 52]

4. not a joke? And it's different from the car brand?

[saltpoint]

9. The hotels are taller, but the car is

easier to park downtown.

[Gidney N Cloyd]

17. :-)

[greymattermom]

5. Instead, they should be called

Lexus. Foreign luxury, right?

[NastyRiffraff]

44. Or Lada

Your basic Russian car.

[MountainMazza]

10. I'm not sure they should invest

Much in signage and branding at this point....sounds like putting lipstick on a pig

[demigoddess]

18. it might be so they don't have to pay trump anymore for the use of his

name. in other words, he's fired!! maybe..

[elehhhhna]

11. Scion | Definition

Scion | Definition of Scion by Merriam-Webster
Merriam-Webster › dictionary › scion
Full Definition of scion. 1 : a detached living portion of a plant (as a bud or shoot) joined to a stock in grafting and usually supplying solely aerial parts to a graft. 2a : descendant, child; especially : a descendant of a wealthy, aristocratic, or influential familyb : heir

If 1 he's obviously referring to his hair
If 2 his heirs

Works either way

[renate]

26. I think it's the first one

Great observation!

[MADem]

12. A scion, eh? Looks like the children have already declared Daddy incompetent....

How long before they change their last name to Zelníčková (Ivana's family name)?

Tiffany will have to go with Maples, and Barron? He'd have to go with Knauss or some version thereof.

sci·on
ˈsīən/Submit
noun
1.
a young shoot or twig of a plant, especially one cut for grafting or rooting.
synonyms: cutting, graft, slip; More
2.
a descendant of a notable family.
"he was the scion of a wealthy family"
synonyms: descendant; More


Of course, there's that other definition--a cheapass car that Toyota doesn't want to put their logo on....

[BSdetect]

14. Yes, but how do we keep people aware that his crap is to be avoided?

Word of mouth

[dawnie51]

15. This info needs to be spread far and wide.....

so this ass can't just switch signs and go right on as before. The Trump name is for crap, and whatever moniker he slaps on stuff will stand for crap too. There will be no escape for this bastard.

[tblue37]

16. Ivanka: Liar whistling past the graveyard--

"Our business at Trump Hotels is stronger than ever. . . ."

Down 59% since he declared his candidacy. Golf courses not doing well, either.

[Generic Other]

19. Why not call them Acorn

as in not falling far from the tree...

[hatrack]

21. Was "Shit-Flinging Monkey House Hotels" taken?

[NurseJackie]

22. So Scion = Trump ... just like Academi = Xe = Blackwater.

Disguising the name won't change anything. People will still KNOW it's his company.

TOYOTA should sue.

[Vinca]

23. Isn't there a car called a Scion? Seems like an infringement.

[Dark n Stormy Knight]

24. Just as bad, considering it stands for his issue.

Who don't seem any better than him.

[unitedwethrive]

25. Surprising...I totally thought he would change the name to John Miller

...or John Baron

[TheBlackAdder]

27. Remember when Santorum was made an Urban Dictionary word? Perhaps Scion will meet the same fate.

[Botany]

28. roflmao

"According to Executive Vice President of Development & Acquisitions, Ivanka Trump, “Our business
at Trump Hotels is stronger than ever and we are incredibly excited about the future of Scion, the
newest brand in our hotel portfolio.”


So if the brand and the business is so strong then why are you changing it Ivanka?

[Miles Archer]

39. YES! Also, she is "incredibly excited."

Somehow, and I could be wrong, I don't think her immediate reaction to the news was "incredible excitement."

[Madam45for2923]

29. FFS THE TRUMPS ARE LIARS!

LIARS!

[madamesilverspurs]

30. They went with "Scion" because

"Ozymandias" has too many letters.


.

[elehhhhna]

41. Scionara.

Dad we said SAYANARA.

[AgadorSparticus]

49. Hlmao!!!

[rickford66]

31. Trump's idea of a "blind trust" ??

[OnDoutside]

33. It was obvious they would do this but it doesn't make sense to do it now, when there is so much

negative attention on the Trump brand. 2 or 3 months time would have been better surely ?

[Rex]

34. This election will destroy them financially. His taxes are now at the head of the table

at the IRS. Wouldn't it be grand if they lost it all due to exposure?

[spiderpig]

35. Remember when Trump's word of choice was "classy"?

All his properties were classy. His casinos were classy. His self-named products were classy.

As if fake gold bathroom hardware was ever "classy". (And how about that nightmare of a penthouse that has Louis VI screaming from beyond the grave?)

I won't insult my dog by saying she has more class than the entire Trump clan ever had.

Haven't heard The Donald use that term in quite awhile. It's been supplanted by "disaster" and insults to everyone other than himself.

I've never knowing contributed a dime to that huckster and never will.

[Initech]

36. Um... isn't there a car company called Scion?

Shhhhh!!!! Nobody tell him!

[spiderpig]

37. I'd rather stay in a Scion car than one of his "classy" properties.

[Maru Kitteh]

38. As in crappy purple Scion?

Help me! Help me! I'm all out of lies . . . .

And ways to say goodbye . . .

[spiderpig]

40. Do they come in orange?

[moonscape]

42. I assume these are hotels already in the

pipeline, for which there are contracts, and thus a salvage effort.

Going forward, to continue in the hotel business (assuming the brand is forever ruined), how would Trump do it? If there is not interest in his brand, and no banks want to loan him $$ ... ?

I can't imagine his brand having any/much value internationally, and domestically his supporters aren't exactly the same as his target market hotel patrons.

[sunonmars]

43. I prefer SCION - Sexually Charged Idiot On Narcotics.

[BobbyDrake]

59. Oooh, that's a good one!

[RBInMaine]

45. Stolen from Toyota?

[Generic Brad]

48. Perhaps they should not have announced this

Now we know to avoid Scion properties too.

[Donkees]

50. SCION = Since Crap Is Our Name

[BSdetect]

51. What we need is an app that allows you to filter out Scion Hotels (etc) from all searches.

[no_hypocrisy]

52. Should have gone with "Icarus"

[TheDebbieDee]

53. Wasn't Hitler's family in the "hospitality" industry, too?

[mainer]

54. Women have the power to drive the Trumps bankrupt. all of them.

Refuse to attend any conference at a Trump hotel. Refuse any Trump product. Boycott all of it, every last thing.

Trump's followers don't buy his things anyway, but those with resources do. But now they won't.

Is it evil that I want to see the Trump kids bankrupt and out looking for jobs like the everyone else?

[spiderpig]

55. But how are the boys going to entertain themselves if they can't murder exotic animals

for recreation?

I'm reserving judgment on Tiffany (on the rare times we see her she looks like she'd rather be anywhere else) and little Barron, who doesn't stand a chance.

The eldest 3 are frightening in their soulless disregard for everyone except themselves. Have you ever seen such dead eyes in people so young outside of movies like Village of the Damned?

ETA: Reminder - new season of The Walking Dead tomorrow. I need some refreshment after this miserable campaign season.

[mainer]

56. I don't know if I can watch the Walking Dead season opener

I dread finding out who got his/her head bashed in.

[dalton99]

57. Boycott all Trump-branded and Trump-owned businesses.

[BobbyDrake]

58. Scion: Not just a terrible car brand anymore!

Now also available as a terrible hotel!