Bernie's Blue Ocean Political Strategy

[Bernblu]

Here's an interesting article about how Bernie's campaign is implementing the “Blue Ocean Strategy:"
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“Blue Ocean Strategy” might be one of the best business books in a decade. In a nutshell the strategy forsakes traditional competition for exploration and market creation.

WikiPedia:

The book uses many examples across industries to demonstrate how to break out of traditional competitive (structuralist) strategic thinking and to grow demand and profits for the company and the industry by using blue ocean (reconstructionist) strategic thinking. The four principles are:

how to create uncontested market space by reconstructing market boundaries,
1) focusing on the big picture,
2) reaching beyond existing demand and
3) getting the strategic sequence right.
4) Using Blue Ocean how would one build a more effective political enterprise?

To read more follow the link:

https://www.dailykos.com/stories/2015/12/24/1463372/-Bernie-s-Blue-Ocean-Political-Strategy

[Gregorian]

1. Great eye opening article.