Kobe Bryant's $6M investment in sports drink now worth $200M
An investment made by Kobe Bryant has yielded more than 30 times its money in fewer than four and a half years.
On Tuesday, Coca-Cola announced it had purchased a minority stake in sports drink BodyArmor.
Bryant made his first investment in the brand, for roughly 10 percent of the company, in March 2014, putting in roughly $6 million over time. Based on the valuation of the Coca-Cola deal, his stake is now worth approximately $200 million, sources told ESPN.
Bryant is now the fourth-largest investor in the brand, marketed as a healthier competitor to Gatorade, behind the brand's co-founder Mike Repole, Coca-Cola and Keurig Dr Pepper. When Bryant invested in BodyArmor, the brand had just come off a year of $10 million in sales. BodyArmor is projected to top $400 million in sales in 2018.
http://www.espn.com/nba/story/_/id/24384862/kobe-bryant-6m-investment-sports-drink-now-worth-200m
