How Bernie Sanders brand isnt damaged, but rather enhanced, by Rob Quist and Heath Mellos defeats
Excerpt:
By endorsing Mello and Quist, Sanders wasn’t just doing it because he wanted them to obviously win. He was doing it because they represented the model of candidates he believes best align with the domestic visions and beliefs he’s long held. He is fully cognizant of how campaigning heavily in places national Democrats have long abandoned or given sparse attention to, and potentially winning them, will be an arduous process. He didn’t have to put his name on the line for these people, as they have all to gain with his public endorsement. And he has all to possibly lose lending his name like this. But this doesn’t damage Sanders’ popularity. Rather, it enhances his authenticity.
Looking at the big picture and not a small snapshot is what Sanders’s genuine brand is about. And by solely analyzing these two defeats as a major negative for him, one misses out on realizing a valuable trait that has made Bernie Sanders a cherished national figure that local election defeats can’t easily extinguish.
https://medium.com/theyoungturks/how-bernie-sanders-brand-isn-t-damaged-but-rather-enhanced-by-rob-quist-and-heath-mello-s-f1478aebcc87
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