Bernie Sanders is quietly building one of the most powerful progressive media outfits in America
June 19, 201
Excerpts:
"The key to everything goes back to Bernie's message," said Josh Miller-Lewis, who serves as the deputy communications director in Vermont Sen. Bernie Sanders' Senate office. "What we try to do is explore ways to replicate his voice to as many people as possible, and do it in new and engaging ways."
Aviram, who joined Sanders' Senate team after working as a video journalist at NowThis, summed up Sanders' strategy like this: "We're trying to be more like a media company,” he said. “We don't think about what other members of Congress are doing. We take inspiration from outlets like Mic, NowThis and AJ+."
According to Aviram, Sanders himself is very involved in daily content decisions and regularly comments on what he likes or dislikes before Facebook posts go up. "Bernie talks about social media more than anything," Aviram said.
Another lesser-known ingredient to the team's success is a distributed network of pro-Sanders Facebook pages that got built during the election. The pages, which include "The People for Bernie Sanders" and "Our Revolution," regularly cross-post videos from Sanders' Facebook page to help them go viral.
https://mic.com/articles/180315/bernie-sanders-is-quietly-building-one-of-the-most-powerful-progressive-media-outfits-in-america#.l31pgRL6i
