Buttigieg has appeared on at least 30 different podcasts.

[left-of-center2012]

Medium growing in popularity puts candidates ‘between your ears’.

As he strove to boost recognition of his hard-to-pronounce name in the crowded field of 2020 Democratic presidential hopefuls, Pete Buttigieg appeared on at least 30 different podcasts. And more are planned for the future.

“One thing that’s great about podcasts is that it allows for more in-depth conversation,” Buttigieg campaign adviser Lis Smith told CQ Roll Call. The medium, which is growing in popularity, allows candidates to talk about their visions and policies without having to conform to TV’s short sound bites, Smith, a self-described podcast fan who has helped Buttigieg craft his media strategy, said. And for listeners, choosing to play a host’s podcast is akin to “letting a person into your home.”

David Axelrod, the former chief strategist for both of Barack Obama’s presidential campaigns, hosts a podcast called “The Axe Files.” “Willie Sutton said he robbed banks because ‘that’s where the money is.’ Candidates do podcasts because that’s where the voters are. Podcasts are exploding as a medium, and with well-defined and, in some cases, large audiences. It’s a natural for candidates,” Axelrod said in an email.

“The best podcasts address you and don’t address an audience, or at least that’s how they feel. There’s an intimacy to the experience because it’s happening literally between your ears,” said Webster, of Edison Research.

https://www.rollcall.com/news/campaigns/intimacy-of-podcasts-attracts-presidential-hopefuls-in-democratic-field

[leftofcool]

1. Smart man

[irisblue]

2. It is a smart tactic. It's how I learned of him & Yang.

[murielm99]

3. As far as his name goes,

I see some of his supporters here wearing shirts that say only: BOOT Edge Edge.

It works.

https://store.peteforamerica.com/products/boot-edge-edge-t-shirt