Who's watching? A look at the demographics of cable news channel watchers

[brooklynite]

(Input on the debate as to whether Democratic Candidates should appear on Fox News)

Public Opinion Strategies

The biggest differences come, not too surprisingly, along party and ideological lines (some viewers may well be “hate watching” the news on the other side of their political beliefs):

Fox News
Republican 53%
Independent 18%
Democrat 23%

Conservative 55%
Moderate 30%
Liberal 12%

MSNBC
Republican 17%
Independent 17%
Democrat 62%

Conservative 22%
Moderate 40%
Liberal 37%

These differences become more apparent when looking at how viewers stand on key issues. For example, 67% of Fox News viewers support a wall or fence along the Southern border, while 70% of MSNBC watchers oppose this. And on the Russia investigation, 69% of the MSNBC audience say Robert Mueller’s investigation has given them more doubts about Trump’s presidency; however, just 28% of Fox News viewers say the same.

There is no question that the ideological divide in America is growing and while the audiences of Fox News and MSNBC look the same in some demographic aspects, it is clear that they couldn’t be much different based on their politics.

[Turin_C3PO]

1. It gives weight to the argument that Democrats should appear on Fox news.

Since there are some liberal and moderate viewers of the network, maybe they can be reached.

[Left-over]

2. There is not a station on cable for progressives.

[empedocles]

3. My gut suspects that a fair amount of, the not much doubt about the

trump Presidency types, may not access much diverse news sources, as other groups do.

[dalton99a]

4. Public Opinion Strategies is a Republican polling firm

founded by Bill McInturff

Here's a more reputable source: