Bernie Sanders Is Flush With Cash. Here's How He Plans to Spend It.

[Uncle Joe]

(snip)

Because Mr. Sanders already has near-universal name recognition among Democrats, his campaign’s task in this primary is less about introducing him to voters than it is reminding those who backed him four years ago why they supported him.

The Sanders campaign had raised a total of $61.5 million — more than any Democratic rival — as of the end of September, the last time candidates were required to report fund-raising numbers. The campaign also said it had $33.7 million in cash on hand, giving it a substantial war chest heading into the crucial early primary season.

(snip)

A big TV buy could help Mr. Sanders with the demographics among which he is weakest: older voters who are the likeliest to be watching television without skipping the commercials.

“They’re doing very well with younger voters,” said Joe Trippi, a Democratic consultant who managed the Vermont governor Howard Dean’s insurgent 2004 presidential campaign. “He’s going to break out among older voters who are not with him, and that’s a TV audience.”

(snip)

https://www.nytimes.com/2019/11/07/us/politics/bernie-sanders-television-ads.html

[TidalWave46]

1. This will answer the question.

Is it all about the money in politics?

Will money be able to overcome his health issues and slumping campaign? This will be interesting.

[NurseJackie]

2. With all that "name recognition" that the campaign continually boasts about...

With all that "name recognition" that the campaign (and followers) continually boasts about, one might think that he should be doing better. Yet, every indication is that he's hit his ceiling. Those who support him are loyal, but there just aren't enough of them to push him over the finish line and secure our party's nomination for him.

His support among the AA and POC communities is embarrassingly low, and in fact it may be that in some cases (or in some states) the "name recognition" is something that works against him.

All I'm saying is that after all, Vermont-style politics don't always score well or resonate with voters in other important areas of the country. It's very easy to be liked by one's own supporters in a very homogeneous state with little diversity. But beyond the borders, where a candidate's single message is something that won't have universal appeal... and when the candidate can't/won't adjust or fine-tune the message... well, it just stands to reason that the candidate will struggle, no matter who he (or she) may be.

[comradebillyboy]

3. That heart attack just proved that Sanders is in the peak of health