Bigger is not better. Small dollars online are gold for Democrats taking on Trump.

[DonViejo]

Bernie Sanders has a head start on the rest of the 2020 primary field. They'll have to catch up quick.

Feb. 23, 2019, 7:06 AM EST
By Alex Seitz-Wald

WASHINGTON — The most coveted donor for 2020 Democratic presidential candidates may not be a Wall Street financier or Hollywood producer, but a grade school teacher in the Midwest who chips in $25 a month to her favorite candidate.

Small dollars are a bigger deal than ever because they can help organize and engage a large and committed group of supporters who invest more than just money in a campaign.

"Small-dollar donors are going to be a pivotal part of this election, both strategically and practically," said Erin Hill, executive director of ActBlue, Democrats' central clearinghouse for online donations. "Small-dollar donors don't just give — they also vote, volunteer and tell their friends why they care about a candidate."

Sen. Bernie Sanders, I-Vt., proved that his supporters, or at least 225,000 of them, are still committed when he raised a whopping $6 million on Wednesday, the day after launching his presidential campaign.

Rufus Gifford, who served as national finance director for President Barack Obama's re-election effort in 2012, called the haul "truly remarkable," noting on Twitter that he was skeptical Sanders could match his 2016 effort: "I was wrong."

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https://www.nbcnews.com/politics/2020-election/bigger-not-better-small-dollars-online-are-gold-democrats-taking-n974331?cid=public-rss_20190223