Bloomberg Plans to Double Ad Spending After Iowa Caucus Problem

[brooklynite]

New York Times

COMPTON, Calif. — Michael R. Bloomberg’s presidential campaign moved on Tuesday to exploit the chaotic outcome of the Iowa caucuses, escalating an already enormous campaign of television advertising and publicly making the case that a messy outcome in the early states opened the way for Mr. Bloomberg.

Mr. Bloomberg, the former New York City mayor whose campaign is fueled by a multibillion-dollar personal fortune, conferred with advisers on Tuesday morning about the muddled results in Iowa. Encouraged by the murky outcome, Mr. Bloomberg authorized his campaign team to double his spending on television commercials in every market where he is currently advertising and expand his campaign’s field staff to more than two thousand people, strategists involved in the conversations said.

The Bloomberg campaign has been trying to chart an unprecedented route to the Democratic nomination, skipping the first four contests in February but aggressively contesting the array of larger states that begin voting in March. From the outset, Mr. Bloomberg’s advisers believed the strategy would only have a chance of working if another moderate candidate — most likely former Vice President Joseph R. Biden Jr. — failed to emerge from February with a decisive upper hand in the race.

In an interview on Monday in Compton, Calif., Mr. Bloomberg was unusually blunt about his campaign spending strategy and his intent to seek advantages while his rivals toiled in the four early states, which have relatively few delegates needed to win the nomination.

[jimfields33]

1. I hope the other campaigns bought air time in other states

I heard even before this buy, Bloomberg bought a lot of airtime and not much left. I wonder if he’s just buying the rest and the rest won’t be able to do commercials. Not sure how I feel about that.

[HerbChestnut]

2. How people don't see a problem with this is beyond me.

[brooklynite]

4. What do you object to? Paid staffing? TV advertising?

Support in our political system is measured by how many people vote for you, not how many give you money.

[HerbChestnut]

5. 1 person being able to dump $500m into political advertising to buy his way into office is wrong.

That is how oligarchies are formed.

[brooklynite]

13. Advertising doesn't work if the argument isn't compelling.

Unless you think the voters are to dense to see through a fake message.

[HerbChestnut]

15. I mean, Trump is our President.

If that's not proof voters will fall for a fake message I don't know what is.

[brooklynite]

21. We are talking about Democrats...

[HerbChestnut]

22. Human nature doesn't have a political party.

People will fall for a fake message if it's the one they want to hear.

[mitch96]

29. "Unless you think the voters are to dense"

I keep thinking about the 800 lb gorilla in the room.. and I'll say it.. Is this country ready to elect a Jew as prez??? I don't know if you recall the flap about JFK and him being a Catholic.
"THE COUNTRY WILL BE RUN FROM THE VATICAN!!! "
He can spend all the money in the world and the anti semites will be out in force to block him.
Buttigieg also.. Is this country ready for a Gay Prez???
Me? I don't give a rat's patute just so long as they do a good job and DUMP TRUMP!!
YMMV... Flame suit on..
m

[highplainsdem]

6. If you object to one candidate outspending rivals on ads, Sanders outspent his rivals

the last couple of weeks in Iowa. According to what I read in Politico, anyway.

[HerbChestnut]

7. Sanders raised his money from millions of people willing to contribute whatever they could to...

...his campaign. His average donation is $18. His ability to spend more than most of his political opponents is a testament to his campaign's organization and his supporters' willingness to donate. Bloomberg can bypass grassroots campaigning and just buy his staff, campaign infrastructure, and advertising by using a small percentage of his multi-billion dollar fortune. Bit of a difference...

[highplainsdem]

8. I'd love to know how much of the money donated to Sanders is coming from people hoping to have their

student debt wiped out, tax-free.

[Hassin Bin Sober]

19. How many people donated to Bloomberg's campaign hoping they won't have their wealth taxed too much?

[brooklynite]

23. You know Bloomberg isn't taking contributions, right?

[Hassin Bin Sober]

24. His campaign is.

[brooklynite]

25. No - it is not.

Take a look; no fundraising links at all.

https://www.mikebloomberg.com/

[Hassin Bin Sober]

26. It has one donor.

[brooklynite]

27. ...who wants to raise taxes on the rich.

Hope he doesn't have too much influence, right?

[OneMoreCupOfCoffee]

11. Plus the dark money from Our Revolution

Expenditures that look like clear violations of both campaign finance and Federal tax laws.

[Demsrule86]

20. Sanders has a pac...and the Senate money is from pacs...so please...If Biden can kick Trump's

ass to the curb...and I think can can, I support him...if he should falter and I don't think he will, then I will choose Bloomberg over Sanders...I want to win the general...there is a reason why pubs are telling their voters to vote for Sanders in multiple primaries. He will lose the general.

[MerryBlooms]

3. Whoa! That's a ton a money!

[JudyM]

9. He's apparently worth over $60 BILLION, so it's a drop in the bucket.

He could easily spend $59 BILLION on his campaign. Positively saturate every pore, every brain cell.

Including neuromarketing experts and tech. That’s my yank about this.

Of course we have to beat trump. I only hope we don’t do more harm to our precious democracy in the process.

[MerryBlooms]

10. To everyone else, it's a ton a money and going to be tough

to complete with.

Definitely a double edge sword. I'm all for attacking trump and his cronies non stop, but I worry about the pitfalls this precedent sets.

[Yo_Mama_Been_Loggin]

12. Ooookay

Seems every time I access a YouTube video I get a Bloomberg ad.

[IluvPitties]

14. I like Bloomberg. Wanna hear more about him.

[jcmaine72]

18. Google the term "Stop and Frisk".

That'll tell you all you need to know about him.

[Hermit-The-Prog]

16. Spend more in Kentucky and mention Moscow Mitch as Trumputin's lackey.

[gollygee]

17. I've been getting a freaking ton of his ads.

I'm not really swayed by political ads though. He isn't among my top choices.

[Blue_true]

28. I was the first to post that he was the winner in Iowa.

Look like his strategy is to drive that perception home.