Buttigieg launches digital ad buy in Super Tuesday states
https://www.politico.com/news/2020/02/08/buttigieg-launches-digital-ad-buy-in-super-tuesday-states-112580
Pete Buttigieg is pushing into Super Tuesday and beyond with a round of digital ads in seven states, targeting counties that flipped from Barack Obama to Donald Trump in 2016 shedding light on the former South Bend, Ind., mayors strategy in the next phase of the primary.
Buttigieg, who has not yet built out a robust on-the-ground infrastructure in Super Tuesday states, is going up with a six-figure digital ad buy in Minnesota, Michigan, Maine, North Carolina, Pennsylvania, Wisconsin and Virginia. The ads, airing on YouTube, will kick off after Tuesday and will continue to run through March 3. Theyre added to a slate of buys in Nevada and South Carolina, the remaining early states.
The location of the digital ad buy lends some insight into Buttigiegs post-early state strategy: focus on largely majority-white, battleground states that Democrats lost to Trump. In 2016, Democrats watched its blue wall, including traditional Democratic strongholds Michigan, Pennsylvania and Wisconsin, all go to Trump. Minnesota, another swing state, saw the narrowest Democratic margin. Buttigiegs ads target those states with promises of unity in his new ads.
But the ads dont cover a swath of southern and Sunbelt states, from Alabama to Texas to California, where Buttigieg will likely face the stiffest competition against presidential rivals who poll better among voters of color, particularly former Vice President Joe Biden.
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