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highplainsdem

(49,062 posts)
Sun Feb 9, 2020, 12:07 PM Feb 2020

Buttigieg launches digital ad buy in Super Tuesday states

https://www.politico.com/news/2020/02/08/buttigieg-launches-digital-ad-buy-in-super-tuesday-states-112580


Pete Buttigieg is pushing into Super Tuesday and beyond with a round of digital ads in seven states, targeting counties that flipped from Barack Obama to Donald Trump in 2016 — shedding light on the former South Bend, Ind., mayor’s strategy in the next phase of the primary.

Buttigieg, who has not yet built out a robust on-the-ground infrastructure in Super Tuesday states, is going up with a six-figure digital ad buy in Minnesota, Michigan, Maine, North Carolina, Pennsylvania, Wisconsin and Virginia. The ads, airing on YouTube, will kick off after Tuesday and will continue to run through March 3. They’re added to a slate of buys in Nevada and South Carolina, the remaining early states.

The location of the digital ad buy lends some insight into Buttigieg’s post-early state strategy: focus on largely majority-white, battleground states that Democrats lost to Trump. In 2016, Democrats watched its “blue wall,” including traditional Democratic strongholds Michigan, Pennsylvania and Wisconsin, all go to Trump. Minnesota, another swing state, saw the narrowest Democratic margin. Buttigieg’s ads target those states with promises of “unity” in his new ads.

But the ads don’t cover a swath of southern and Sunbelt states, from Alabama to Texas to California, where Buttigieg will likely face the stiffest competition against presidential rivals who poll better among voters of color, particularly former Vice President Joe Biden.

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