Bloomberg hired Fyre Festival promoters to make his campaign memes

[Autumn]

Jerry Media, the promoter behind the botched Fyre Festival, is working with the presidential campaign of former New York City Mayor Michael Bloomberg in an effort to make the 77-year-old candidate look cool, The New York Times reports. The Meme 2020 project, led by Mick Purzycki, executive director of Jerry Media, has enlisted influencers with large followings to create content for the campaign and promote it to their audiences.

A Bloomberg campaign spokesperson did not provide answers to emailed questions from The Verge about the ad campaign, but offered a prepared statement: “Mike Bloomberg 2020 has teamed up with social creators to collaborate with the campaign, including the meme world. While a meme strategy may be new to presidential politics, we’re betting it will be an effective component to reach people where they are and compete with President Trump’s powerful digital operation.”

The former New York City mayor’s already run a relatively unorthodox digital campaign, including an awkward ice cream spot and a bizarre mid-debate tweet of “Meatball Mike.” The new ads, styled to look like direct messages, depict Bloomberg asking creators to make memes about him.

It’s the creative work of Jerry Media, better known by it’s controversial Instagram account, @fuckjerry, or better still as the promoter of the disastrous Fyre Festival in 2017. Astoundingly, this tactic of leveraging influencer accounts was exactly what Jerry Media had done in 2017, resulting in the FTC developing disclosure rules around influencer promotions.

https://www.theverge.com/2020/2/13/21136160/bloomberg-2020-meme-instagram-influencers-campaign-marketing-fyre-festival-promoters


https://www.instagram.com/p/B8U5vUOli6Z/

[Eugene]

1. They're not the only ones he has hired.

Mike Bloomberg campaign pays influencers for memes (BBC)

The campaign has been working with Meme 2020, a company that represents some of the biggest social media accounts in the so-called influencer economy.

@GrapeJuiceBoys - an account that often posts memes about black culture and has 2.7m followers - confirmed to the BBC it had produced paid content for the Bloomberg campaign, but said it did not personally endorse the candidate.

Posts about Mr Bloomberg have also appeared in @Tank.Sinatra (2.3m followers) and the account run by Jerry Media (14.9m followers), as well as several others.

https://www.bbc.com/news/world-us-canada-51493403

[Autumn]

4. Job creator.

[denem]

18. Wake up and smell the coffee

Influencers are advertisers - paid content is what they do.

[left-of-center2012]

2. OMG !

and

so

what

?

[Autumn]

3. This is where we post articles about the candidates? You might try ignore so as not to be upset

or you are free to alert on OPs that don't fit the SOP . Cause I like to post.

[left-of-center2012]

6. You failed to answer my question

[Autumn]

7. I like to research any candidate, I think as voters we have a duty to inform ourselves. Don't you?

Hows that for an answer? I just posted another OP on an interesting article I found about him.

[bluewater]

14. D+

stereotypical use of emoji

is so 2016.

is now the cool 2020 useage.

[Blue_true]

19. ....

[patricia92243]

5. I don't know what a meme is and can't figure it out by reading

the article. I don't Twitter or instagram, but I'm thinking it has something to do with them.

Help please

[Renew Deal]

8. Well, they are good at hype

[Happyhippychick]

9. Is this supposed to be bad?

[Autumn]

10. Do you think it's bad? I don't know much about him so I decided to look into him

and since this is the primaries forum. And he is a candidate I decided to post what information about him I find here. His ads don't tell a lot about him. I think as voters we should inform ourselves. Don't you?

[Happyhippychick]

11. No I don't think it's bad. I'm confused about why it was posted.

[Autumn]

12. Because that's what we do on a political message board?

[Happyhippychick]

13. We post articles that don't mean anything? Okay I'll dig out my "Bernie ate a cookie" article.

[Autumn]

15. Maybe to you it means nothing. Not everyone knows everything about every candidate.

Feel free to post whatever you find interesting. I already know Bernie has a eaten cookie or two in his life.

[bluewater]

16. OH Nooooos! It's a post someone thinks lacks content!

Someone call the Posting Po-po!



Thanks for the post, Autumn.

I enjoyed it.

[Autumn]

21. Your welcome I thought it was interesting. Buying posts to make you look good seems...

so wrong.

[WhiskeyGrinder]

17. "The meme world."

[DanTex]

20. LOL. There's a metaphor in there somewhere...