Does large volume of Bloomberg ads raise price for others?

[lostnfound]

Supply and demand?
Just asking the question. I don’t know enough about the economics of TV ads— I know number of viewers is important but there’s only so many commercials that can run per hour.

Originally I just thought “hey, all these anti trump ads he is running are helpful” but on MSNBC the consequence of the ad buy might be different. Not a lot of people watching MSNBC need to be convinced that trump is bad news.

[MichMan]

1. Might also prevent others from buying them at all

If all the available spots are taken

[Docreed2003]

2. Harris made this exact point.

[evertonfc]

4. They can't afford it

anyway. They will be broke after primary. Trump and GOP will have 500 million for media. It will be a bloodbath this cycle. One reason I'm supporting Bloomberg.

[Dem4Life1102]

9. Stations are required to bump consumer ads

to accommodate politicals.

[evertonfc]

3. it takes spots

but I love it. The other can't afford to spend 1.5 million per day on media. Not even close. He's savaging Trump and i love it

[BlueIdaho]

8. Exactly!

First in with their ad buys get the best slots. When they are all gone they are all gone.

[Dem4Life1102]

10. Not true

Federal law requires stations to accommodate all political ads.

[BlueIdaho]

11. So if I'm first in - I can't designate time slots for my ad buys? nt.

[Dem4Life1102]

12. You can

but that doesn’t lock out other political ads in that time slot. By law stations have to accommodate them.

[BlueIdaho]

13. Until they are gone...

So if three candidates do huge ad buys in the 7 - 10 slot so that nothing is left (no likely) how does the station accommodate candidates 4 - X in that time slot.

I’m not trying to be difficult, just trying to understand.

[Dem4Life1102]

14. They bump consumer ads

to accommodate the political ads.

[BlueIdaho]

15. Thanks

Like I said it’s a hypothetical...

[Scruffy1]

5. Of course.

Advertizing is often heavily discounted in oredr to keep the slots full. There are only so many slots so if they are full rates go up. In general political advertizing doesn't usually get the lowest rates because they are not long term buys but I still think Bloomberg can raise the rates a some.

[Dem4Life1102]

7. Totally wrong

All political ads are locked at the stations’ lowest rate for each time period.

[Dem4Life1102]

6. No

Prices are locked for all candidates by federal law.

[Kaleva]

16. Making it harder for Trump to put out ads as his money is limited.

[lostnfound]

18. On MSNBC? Not much. Other primary candidates sure don't have many

[Kaleva]

19. Bloomberg is flooding Facebook and YouTube with anti-Trump ads.

[Steelrolled]

17. It's a good question

and I don't know how the business of political advertising works.

But I couldn't care less.

[honest.abe]

20. I prefer Bloomberg's ads attacking Trump..

than other candidate ads attacking each other.