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End of net neutrality could spell doom for real estate small businesses

Source: Inman

For internet-centric real estate companies like Redfin, Zillow and realtor.com, the rollback could have a deleterious effect, with internet providers making it more expensive to access these websites reliably. Additionally, to remain competitive brokers and real estate services might be forced to pay extra in order to ensure their workforces could access all the websites they rely on, should providers choose to offer a tiered-service model.

The National Association of Realtors (NAR), which sent a letter to the FCC in July urging Pai to reconsider his motion to repeal the Open Internet Order, reaffirmed its opposition Tuesday, accusing the agency of stacking the deck against smaller companies in favor of corporations. Ninety-three percent of NAR members report using the internet to promote their business while a mere two percent said they have no web presence, according to NAR data. As NAR President Elizabeth Mendenhall said in a statement:

“Technology is an increasingly important part of the way our membership delivers its services, whether through streaming video, drone technology, or other applications. We remain concerned that a rollback of net-neutrality rules could lead to blocking, throttling, or discriminating against Internet traffic, or even ‘paid prioritization’ arrangements that put small mom-and-pop businesses at a disadvantage in the marketplace. We will continue working with the FCC to share these concerns and ensure a fair and open internet where everyone can succeed.”

“Redfin’s mission to redefine real estate in the consumer’s favor depends on free and open access to information about every home for sale, whether it be on Redfin.com or on a small website run by the real estate agent who’s listing the home,” wrote Redfin Chief Economist Nela Richardson. “Removing the framework that prevents internet service providers like Comcast, Verizon, and AT&T from slowing down and blocking websites, or charging apps and sites extra fees to reach an audience, is in direct conflict with our mission to make housing data more transparent and easily accessible to consumers.”

Read more: https://www.inman.com/2017/11/21/end-of-net-neutrality-could-spell-doom-for-real-estate-small-businesses/?utm_source=dailyheadlines&utm_medium=email&utm_campaign=localnewsletter&utm_term=&utm_content=395999_default_readmore_1

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