What would it take for the "n-word" to actually stop being used?

Racial slurs against other ethnic groups (Asians, Jews, Hispanics, etc.), while still harmful when used, don't seem to be nearly as widely heard anymore. Honestly? I can't remember the last time I heard any of the more common racial slurs against these groups.

The n-word? Heard it probably a dozen times today on the radio alone. Granted, partially bleeped out, but it's there in nearly every hip hop song. Why is it that the n-word hasn't at least somewhat died off in our modern culture?

And if we wanted it to go away (which I think most decent people would), what would it take for it to no longer be funny or cool for ANYONE to say it?

Didn't Rev. Jesse Jackson try years ago to get even the hip hop community to drop it? A noble goal but apparently that was an abject failure.