TUCSON (KGUN9-TV) - Organizers are planning a "Clown Lives Matter" march for October 15 in Tucson in reaction to the recent spate of frightening incidents -- both real and imagined -- spread in the news and on social media.

The march will be at 6:30 p.m. Oct. 15 on 4th Avenue in Tucson. Attendees are invited to show up wearing full clown makeup or masks.

According to a flyer advertising the event, "this is a peaceful way to show clowns are not psycho killers. We want the public to feel safe, and not be afraid. So come out, bring the family, meet a clown and get a hug!"